We run several dozen "WhatsApp ads" on Facebook to divert traffic from Facebook to our WhatsApp chatbot. We've been facing several issues with such ads, the biggest one being that Facebook doesn't have any functionality to send a chat initiation phrase or word that can help us identify which ad the user clicked on. Facebook has employed a functionality called message templates, however the template is not shown as our chatbot takes over the conversation as soon as the user initiates the chat. Here's a video that describes the issue https://youtu.be/Mk_7rrl-aS8.
My questions are as follows, any insights or best practices are appreciated:
- Have you used Facebook's whatsapp ads and the template therein successfully with your bot?
- How do you currently find out which ads sent you which users?
- Do you use wa.me links in Facebook ads? Our marketing team has reported several issues and is unable to use the links anymore.
Thanks and we'd love to learn from you.